The term ‘digital’ can be quite vague to some people while it’s a major revolution that has changed our lives to the others. In the most basic sense, digital refers to data expressed in a series of digits, typically binary, expressed as either 0s or 1s. The digital revolution has been instrumental in making information accessible and useful in ways we could never have imagined a few decades ago. So, when we delve into the question, ‘what is digital’, we embark on a journey to explore the various dimensions of digitalization.
How Digital Works
The core aspect of digital technology is its ability to convert information into electronic signals. These signals, unlike analogue signals, are binary in nature. These binary signals or bits are easier to transmit, less likely to be distorted, and can be manipulated using software and algorithms. These qualities make digital a viable choice for storing and transmitting information, images, sound, videos, among others.
The Digital Landscape
Today, the digital landscape extends beyond the realms of computers and encompasses various technologies and platforms like smartphones, tablets, smart appliances, wearable devices, and even automobiles, all connected through the Internet. These devices generate massive amounts of information, giving birth to the concept of Big Data.
Another aspect of the digital landscape includes the Cloud, a virtual space that stores and manages data, applications, and resources, making them accessible anywhere, anytime. Social media platforms, which facilitate communication and information sharing on a massive scale, are also a significant part of the digital landscape.
Digital Marketing
Possibly one of the most visible and familiar fronts of digitalization is digital marketing. It involves using internet-based digital technologies and platforms to promote products and services. Digital marketing includes Social Media Marketing, SEO (Search Engine Optimization), Content Marketing, Email Marketing, and more. However, a key player that stands out in the landscape of digital marketing is Google Ads remarketing.
Remarketing, in essence, allows businesses to position targeted ads to a defined audience that had previously visited their website. Remarketing aims to reach out to potential customers who are already familiar with the brand or product, strengthening the possibility of conversion, which is turning these potential customers into actual customers. Google Ads remarketing proves to be a powerful tool in driving sales and boosting brand awareness.
The Future of Digital
The digital landscape is continuously evolving. The internet of things (IoT) proposes to connect every conceivable device to the internet, making them communicate, relay information, and work together. Innovations like AR (Augmented Reality) and VR (Virtual Reality) are promising to blur the line between the digital world and reality further. AI (Artificial Intelligence) and ML (Machine Learning) are set to take digital processing and analysis to new horizons.
While the future of digital is exciting, it also warrants us to address issues regarding data security, privacy, and digital divide. As we leverage benefits from digital technology, we also need to be prepared to responsibly tackle the challenges it brings along.